BRAND PROMISE

At Reliant, we’re energized by a bold brand promise: to power, protect and simplify life for generations to come. Since our company’s founding, we’ve reliably provided electricity to millions of homes and businesses across Texas. Building upon this foundation, our innovative products and integrated services make customers’ lives more manageable, secure and enjoyable. Craft your content with these core principles in mind: 

Embrace empathy – Put yourself in the prospect/customer’s shoes and accompany them on their journey. 

Focus on benefit – Describe our products and services in terms of how they enhance the prospect/customer’s life.

Be authentic – Connect to the prospect/customer with content that is simple, conversational, understandable and honest.