BRAND ATTRIBUTES

1. Helpful Because we think, act and live Customer First, we go beyond the Golden Rule. We always treat our customers the way they want to be treated. 

2. Neighborly Through charitable giving, volunteering and sponsorships – both large and local – we energize the communities where we live and work.

3. Innovative We build energy’s future by innovating, simplifying and anticipating our customers’ needs. We offer powerful solutions today by challenging what’s possible tomorrow.

4. Approachable Virtually anywhere our customers’ lives  take them, we’re there – at local events,  in neighborhood stores and online 24/7.  We’re easy to reach and easy to work with. 

5. Personal Texas is amazingly dynamic and diverse. And no two Texans use power in quite the same way. That’s why we offer plans and products that can be personalized to match any lifestyle or need.