BRAND VOICE

The Reliant brand promise is the foundation of our brand voice.

At Reliant, we power, protect and simplify life for generations to come.

This brand promise should resonate in every conversation we have with current and future Reliant customers. Additionally, the tone of the messaging should be approachable, authentic and current.

Think Matthew McConaughey.

Messaging core principles

Benefit Focused 
Write about our products and services in terms of how they enhance a customer's life.

Active
Choose active voice over passive voice whenever possible. It's more concise, efficient and powerful.

Real
Write naturally, candidly, and honestly. Remember trust takes years to create but only seconds to destroy.

Empathetic
Emotion drives consumer choice. Your writing should tap into the reader's feelings and offer a solution. This helps create a bond between consumers and our brand.