• Brand positioning
    • Brand platform
    • Brand promise
    • Brand attributes
    • Brand pillar
  • Brand messaging
    • Brand voice
    • Style rules
  • Brand logo
    • Origin and placement
    • Rules to follow
    • Special cases
    • Partner lockups
  • Visual elements
    • Brand colors
    • Digital colors
    • Typography
    • Iconography
    • Photography
    • Color pop
  • Creative examples
    • Social and digital
    • Direct mail and email
    • Website refresh
    • Retail and events
  • Hugo guidelines
    • Rules to follow
    • Hugo assets
    • Giving Hugo props
    • Hugo mascot
  • Spanish
    • Brand voice
    • Style rules
      • Terminology
      • Capitalization
      • Accents
      • Punctuation
      • Number and dates
  • Errors
    • Not Found
    • Internal Server Error

BRAND PILLARS
How we deliver on our promise

Customer First
Meaningful innovation
Members of our community
Strong heritage

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